The Personalized Magazine Subscriptions Program with The Loyalty LabelTM, is devoted to client retention and loyalty for repeat business and referrals. It is a powerful marketing tool preferred by business professionals and has been found to be effective, affordable, and easy to use, since 2001. “Each issue sent to a doctor’s office, car dealership, spa/salon, etc., is read by an average of 600 readers per month.”* * FMA Seminar, Verified Public Place Circulation
Send a popular brand magazine to your client with your Loyalty Label on the front cover of every issue displaying your contact information, logo and a personal message. Stay “top-of-mind” all year long for repeat business and referrals! An announcement postcard is sent on your behalf to announce your gift subscription.
Up to 13 “touchpoints” annually.
No minimums and no setup fees.
It’s a 4” X 4” non-removable label applied directly on the front cover of every issue. The standard Loyalty LabelTM displays your contact information, logo and a personal message.
How do I make changes to my Loyalty Label?
I see my headshot and I want to delete it?
Custom Loyalty Label
A Custom Loyalty Label is an enhanced personalized gift subscription label. It includes a larger headshot image and expanded area for custom message. Click here to learn more about the Custom Loyalty Label option. If you have a designer on staff, you can send us your Custom Loyalty Label to be added to your magazine account. This service is offered at no additional cost, no minimums. The Custom Loyalty Label artwork must be prepared following these specifications: Size 3.75" wide X 2" high, Resolution 300 dpi, Color Mode RGB, Saved as JPEG, PDF or EPS. To make changes to your Custom Loyalty Label, please submit your request through the "Contact Us" section of the site.
A 6” x 9” postcard is automatically sent via First-Class Mail® on your behalf to announce your personalized gift subscription and to ask for referrals. The holiday version is sent when you order in October, November and December. Please refer to the Delivery Schedule for the exact dates.
Downloads:
Standard Postcard (PDF File)
Holiday Postcard (PDF File)
Effective June 3, 2024, there is a price adjustment to the personalized magazine subscriptions. Better Homes & Gardens $22/year Allrecipes $18/year Food & Wine $18/year Travel+Leisure $18/year Southern Living $18/year Each subscription includes multiple issues, the number of issues varies by title. An announcement postcard is included in the price, and is sent on your behalf to announce your gift subscription.
This delivery schedule is based upon magazines that are published each month. Start dates may change for magazines that are published less frequently. Frequency of all magazines subject to change without notice. Additional double issues may be published, which count as 2 issues.
"The power of my magazine subscriptions has had such a great impact on my business. Every month like clockwork, I get a note from a past client or present clients, saying THANK YOU for this wonderful magazine. Then it leads to another conversation that they have given my name to someone who needs my help, or they are looking for another family member. The referral business that comes from this small gesture of thanks from of a magazine subscription helps keep our team in the front of all the homes and clients we have assisted with."
Mishelle Fisher-Westendorf, California Relocation Network, Better Homes and Gardens Real Estate
"Thank you for the great communication and following up so quickly. My agency was working with another magazine company for a while and that was not our experience there. I really appreciate you."
Tracey Hendren, Better Homes and Gardens Real Estate Journey
"I am super excited to leverage such an inexpensive and impactful marketing tool that will remind my clients, friends and family of me and my business monthly all while tying me to the National Brand that is recognized and loved!"
Joshua A. McGrath, Better Homes and Gardens Real Estate Central
"Thank you for all the assistance. Great customer service!"
Jennifer Aylward, Better Homes and Gardens Real Estate Metro Brokers
"I use the Personalized Magazine Subscriptions on a regular basis. It is a great way to check in with new clients shortly after closing when they receive their first edition. I often receive notes from people throughout the year letting me know how much they enjoy receiving the magazine. It also is a great way to touch base at renewal time and make sure they would like to continue the subscription. I’m a fan!"
Sherri Hines, Better Homes and Gardens Real Estate Kansas City Homes
"When we affiliated with Better Homes and Gardens, I was super excited about the magazine program. They were such a dream piece to be able to send out to past clients. But as I looked at my database after 16 years in business, it was rather large. I knew the investment that I would be making year after year would be rather substantial. I then decided to research a less expensive newsletter option. Once I customized, printed, stuffed envelopes, stamped and mailed out the newsletters I realized that difference in price I thought I would be saving going this route was quickly met with the reality of how much time would be involved every month. The one thing we cannot put a price on is our time! I decided that Better Homes & Gardens magazine was definitely worth the investment yearly for my clients. It allows me to deliver beautiful magazines to their mailboxes every month. The savings of my time every month is invaluable! Now every month I have time to read all the wonderful messages my clients send me telling me how much they enjoy the magazine, test the recipes and share with family."
Kim Soper, Better Homes and Gardens Real Estate Cypress
"I’ve been using the personalized magazine program for about 3 years. I provide magazine subscriptions as gifts to my clients after they close, and I have sent them to a few neighborhoods and apartment complexes as a way to build my business. I have gotten some good referrals from using them, and I think they are a great way to stay in touch with past clients over the years. Katya was very helpful in designing a few different customized address labels for me, and she is always been very responsive when I have questions or need help placing an order. I have been very happy with the program."
Emma Walker, Better Homes and Gardens Real Estate Paracle
"Like most Realtors, I use several different marketing tools. However, for Realtors who do most of their business in one or two communities, the Personalized Magazine Subscription program is by far, the most cost-effective use of my marketing dollars."
Don Carroll, Better Homes and Gardens Real Estate Atchley Properties
"The magazine program was one of the reasons I joined Better Homes and Gardens. It puts my advertising dollar on steroids! I get funny phone calls from my high-end Dot Com clients saying," Did you really send me a subscription to Better Homes and Gardens"? To which I reply, "Yes, I don’t care if you read it, I just want to make sure you see my face each and every month and don’t forget it!" 😂 We have a good laugh…as if they could forget me!"
Eileen Lacerte, Better Homes and Garden Real Estate Island Lifestyle
"Since going Better Homes and Gardens almost three years ago, I immediately took advantage of the personalized magazine subscription program and set up our top tier prospects on the monthly mailing. Every year I add the clients that have bought and sold homes with us that calendar year. What a terrific way to be in front of our sphere of influence with this monthly customized photo and message on the cover of a festive, seasonal magazine that offers such great value. Clients of all ages can gain important information on decorating and celebrating the seasons. Clients who know me understand that I am all about making a home beautiful and all dressed up for the seasons. The BHG monthly magazine is on point with my personality and image!"
Julie Erickson, Better Homes and Gardens Real Estate The Good Life Group
"Our office loves using the magazine subscription to stay in touch with our clients! It is a great tool to stay connected with our sphere and a nice monthly reminder we are here to help them or their family and friends. There are so many great options to choose from- something for everyone, at an unbeatable price. The website is simple to use and we enjoy having the option of including a custom message with each subscription to make it feel more personalized and special. The Loyalty Label team always delivers with the best customer service too!"
Sharon Madanat, Better Homes and Gardens Real Estate Lifestyles Realty
"The magazine is a great tool to keep us in front of the owners and prospects we are trying to reach. I think this is one of the best tools Better Homes and Gardens offers. The magazine has great articles and suggestions for the person receiving it every month to read and share. Mail outs are a good option, but the magazine is a great option."
Jonathan Knight, Better Homes and Gardens Real Estate Florida 1st
"It has truly been a pleasure working with you. This was my first order and you made it such a great experience."
Sheila Ivory, Better Homes and Gardens Real Estate Gary Greene
"My hairdresser (and previous client) has my BHG Personalized Magazine in her salon. She recently passed the magazine to her customer, sitting under the dryer. Her customer inquired about my service and after hearing "she’s wonderful and I recommend her to anyone buying or selling their home", her customer called me and became my client. I feel that every BHGRE agent should send the Personalized Subscription to all their contacts where a "trusting" relationship exists."
Tonya Jackson, Better Homes and Gardens Real Estate Metro Brokers
"BHGRE Personalized Subscription Program works well for me. My clients really enjoy the magazine. The customer service is helpful with processing of big orders which is a big time-saver!"
Lynne Matile, Better Homes and Gardens Real Estate Kansas City Homes
"People thank me for the personalized gift subscriptions and love them."
Zarine Batliwalla, Better Homes and Garden Real Estate J.F.Finnegan
"I find this to be my best closing gift. It has my "personalized sticker" on the front cover, every month. I get the best response from my clients... they call me to say thanks and send me referrals. I send it to all my clients post-close, and for my high-end clients, I re-order to keep it coming."
Karen Sellaroli, SFR,CNE,ASP, Better Homes and Gardens Real Estate Big Hill
"The BHGRE Personalized Magazine Gift Subscription Program is terrific! I have purchased a subscription for most of my past, existing and prospective clients. It has been a very effective way to provide a cost effective, monthly reminder that I am the realtor to call for all of their home buying and selling needs... and to whom to refer their family and friends. Ordering has been simple and the customer service has been excellent! I highly recommend this program!"
Jan Bleakley, Better Homes and Gardens Real Estate Kansas City Homes
"This program works well for me. It is my number 1 advertising tool. It is no waste, is well received, affordable, has what I call "stickiness." For all those reasons, it works. I have targeted the same "community" the last two years. Last year (2013) I did 7 transactions for $3.5 Million. This year I did 17 totaling $8.5 million… and better still, the sellers bought their new homes from me which is another huge income stream. I attribute the success almost entirely to the Personalized Magazine Program."
Mark Broyles, Better Homes and Gardens Real Estate Metro Brokers
336.899.7551 | dawson@ctwo.net
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